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Biscuits in India: A Staple Snack Category Shaped by Tradition and Modern Consumption
Biscuits hold a deeply rooted place in Indian households, serving as a convenient and widely consumed snack across age groups and income segments. Often enjoyed with tea or as an on-the-go bite, biscuits are valued for their affordability, long shelf life, and familiar flavors. Their everyday presence has made them one of the most stable and recognizable packaged food categories in India.
The Indian biscuit segment encompasses a wide variety of products, including glucose biscuits, Marie-style biscuits, cream-filled varieties, cookies, crackers, and digestive options. While traditional plain biscuits continue to dominate daily consumption, premium cookies and indulgent variants are gaining popularity among urban consumers. This broad portfolio allows manufacturers to cater to both mass-market demand and evolving lifestyle preferences.
Taste localization plays a significant role in the success of biscuits in India. Flavor profiles often align with local preferences, featuring elements such as cardamom, coconut, chocolate, butter, and dry fruits.…